About
Building GTM infrastructure that scales without scaling headcount
After 6+ engagements across B2B, fintech, and enterprise — the same patterns keep showing up. I fix the operational infrastructure so your team can focus on what actually moves the needle.
What I do
I love sitting with people, understanding how they work, mapping out their processes, and then finding ways to remove friction. Whether that's through cleaner workflows, automation, or building tools that didn't exist before.
The work I find most fulfilling is building operational infrastructure for a company: structured systems where processes are documented and optimized, tools talk to each other, and technology amplifies what people can do rather than adding complexity.
What matters to me is autonomy: the freedom to manage my own time, try new approaches, and experiment with solutions without needing permission for every step.
How I work
Understand first
I don't propose changes to things I haven't seen. The gap between 'official process' and 'how work actually gets done' is where improvement opportunities live.
Build with, not for
People adopt what they helped create. I work alongside your team, not above them.
Systems over fixes
Quick fixes create technical debt. I build infrastructure that compounds value over time.
Transfer everything
No consultant dependency. Everything I build transfers to you in editable formats.
Why companies work with me
| Alternative | Their Approach | My Approach |
|---|---|---|
| Big 4 Consulting | Frameworks, junior analysts, expensive | Hands-on, senior delivery, practical |
| Traditional BA | Document requirements, hand off | Document + implement + iterate |
| Internal Ops | Constrained by org politics | External leverage, fresh perspective |
| Pure Tech Consultant | Build what's specified | Discover what's actually needed |
Background
7+ years in financial services and tech operations, transitioning from traditional finance roles into technical operations at European startups.
I've worked across database companies, logistics software, and B2B SaaS. Always in roles where systems thinking and process optimization were the core value I brought.
Now I work independently, helping companies build the operational infrastructure that lets them scale without proportional complexity.
Let's see if there's a fit
Tell me about what you're trying to solve. I'll be honest about whether I can help. If not, I might know someone who can.
Book a Free Consultation